Privacy Policy
Privacy Policy for Consumers (B2C)
Effective: March 2026
1. Privacy at a Glance
GENERAL INFORMATION
This Privacy Policy explains the nature, scope, and purpose of the processing of personal data in connection with our coaching services and when you visit our website. Personal data refers to any information that can be used to personally identify you.
2. Data Controller
PROVIDER AND DATA CONTROLLER
Freude am Führen! GmbH
Cosimastr. 121
81925 Munich
Phone: +49 176 46032812
Email: info@freude-am-fuehren.net
The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.
3. Data Collection on This Website
HOSTING
Our website is hosted by DomainFactory GmbH (c/o WeWork, Neuturmstraße 5, 80331 Munich). The host automatically collects information in server log files (IP address, browser type, operating system, time of server request). This data collection is based on Art. 6(1)(f) GDPR (legitimate interest in technically error-free website display). We have entered into a Data Processing Agreement (DPA) for the use of this service. This is a contract required by data protection law that ensures the hoster processes our customers’ personal data only in accordance with our instructions and in compliance with the GDPR.
COOKIES
Our website uses cookies. Technically necessary cookies are stored based on Art. 6(1)(f) GDPR; all other cookies are stored only with your consent pursuant to Art. 6(1)(a) GDPR. You can disable cookies in your browser settings.
4. Coaching Services
PERSONAL COACHING
Processed data:
- Name, contact details (email, phone)
- Coaching-related information
- Results of personality tests (if desired)
- Communication content from coaching sessions
Legal basis
Art. 6(1)(b) GDPR (performance of a contract) and Art. 6(1)(a) GDPR (consent for sensitive content)
PERSONALITY TEST (Gallup CliftonStrengths®)
Processed data:
- Transfer of your contact information to Gallup Inc. (USA)
- Test responses and results
- License activation data
Legal basis
Art. 6(1)(b) GDPR (performance of a contract)
Transfer to a third country
Gallup Inc. is based in the USA. Data is transferred on the basis of the EU Commission’s Standard Data Protection Clauses. A Data Processing Agreement (DPA) has been concluded.
Important Note:
If the license key for the online test is used before the 14-day withdrawal period expires, the right of withdrawal for this digital service expires in accordance with § 356(5) BGB.
INTENSIVE MENTAL FITNESS PROGRAM (PQ® Program)
Data processing PQ-App®:
- Registration data (name, email)
- App usage data (exercise times, progress)
- Inputs during reflection exercises
- Gamification data (personal motivation support)
Provider:
Positive Intelligence LLC (USA)
Legal basis
Art. 6(1)(b) GDPR (performance of a contract) and Art. 6(1)(a) GDPR (consent)
Transfer to third countries
Data transfer to the USA is based on standard data protection clauses. A data processing agreement (DPA) has been concluded.
Important Notes:
If you wish to use the PQ-App® immediately after signing the contract, your 14-day right of withdrawal for this part of the service expires in accordance with § 356(5) BGB. This applies only to the app component, not to the personal coaching sessions.
The app documentation is intended solely for your personal motivation and not for the coach to monitor learning objectives.
Confidentiality and Involvement of Third Parties
All employees, external trainers/coaches, and cooperation partners are obligated to maintain confidentiality and to provide special protection for personal data. To the extent that external service providers (e.g., IT providers, software providers, app operators) are engaged for the provision of our coaching services or personal data is processed on our behalf, this is always done on the basis of a data processing agreement in accordance with Article 28 of the GDPR.
Your data will not be disclosed to third parties unless this is necessary to fulfill the contract, required by law, done with your express consent, or within the scope of a permissible data processing relationship.
Storage, Deletion, and Return of Data
Personal data is stored exclusively for as long as necessary to fulfill the contract, conduct the coaching, and comply with legal requirements. After this period, they will be deleted. Upon your express request, your coaching data will be deleted upon completion of the coaching, provided there are no legal or contractual retention obligations. If stored on data carriers, we ensure their protection, destruction in compliance with data protection regulations, and confirmation of deletion upon request.
5. Data Subject Rights
You have the right to access, rectify, or erase your personal data, to restrict processing, to data portability, and the right to object to further processing of your data at any time (Art. 15–21 GDPR). You have the right to receive your data in a structured, commonly used, and machine-readable format.
You also have the right to lodge a complaint with a data protection supervisory authority.
6. Advertising/Marketing Communications
We use your personal data for our own advertising purposes (e.g., newsletters, information on new coaching offers) only if you have expressly consented to this or if a legal basis (e.g., the existing customer exception) permits it. You may object to the use of your data for advertising purposes at any time or revoke any consent you may have given with future effect.
7. Data Security
Your personal data is protected against loss, manipulation, destruction, and unauthorized access through appropriate technical and organizational measures.
We use SSL/TLS encryption for the secure transmission of your data. All coaching sessions take place live and are not recorded.
8. Changes to the Privacy Policy
We reserve the right to update this Privacy Policy to adapt it to changes in legal requirements or processing procedures.
CONTACT FOR DATA PROTECTION INQUIRIES
If you have any questions regarding data protection, please contact:
Email: info@freude-am-fuehren.net
Phone: +49 176 46032812
Privacy Policy for Business Customers (B2B)
As of: March 2026
1. Data Protection at a Glance
GENERAL INFORMATION
The following information provides a simple overview of what happens to your personal data when you visit this website or use our services. Personal data is any data that can be used to personally identify you. For detailed information on data protection, please refer to our privacy policy listed below this text.
DATA COLLECTION
Who is responsible for data collection?
Data processing is carried out by the provider of this website and the services. You can find their contact information in the section “Information on the Responsible Party.”
How do we collect your data?
Your data is collected, on the one hand, when you provide it to us. This may include, for example, data you enter into a contact form or submit when booking services.
Other data is collected automatically by our IT systems when you visit the website. This consists primarily of technical data (e.g., internet browser, operating system, or time of page view). This data is collected automatically as soon as you enter this website.
What do we use your data for?
Some of the data is collected to ensure the website functions properly. Other data may be used to analyze your user behavior.
What rights do you have regarding your data?
You have the right at any time to receive information free of charge regarding the origin, recipients, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given consent to data processing, you may revoke this consent at any time with future effect. Furthermore, under certain circumstances, you have the right to request the restriction of the processing of your personal data. You also have the right to file a complaint with the competent supervisory authority.
You may contact us at any time regarding this matter or any other questions about data protection.
2. Hosting
We host the content of our website with the following provider:
DOMAINFACTORY
The provider is DomainFactory GmbH, c/o WeWork, Neuturmstraße 5, 80331 Munich (hereinafter DomainFactory). When you visit our website, DomainFactory collects various log files, including your IP addresses.
For details, please refer to DomainFactory’s privacy policy: https://www.df.eu/de/datenschutz/.
The use of DomainFactory is based on Art. 6(1)(f) GDPR. We have a legitimate interest in ensuring the most reliable presentation of our website possible. If consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25(1) TDDDG, insofar as the consent covers the storage of cookies or access to information on the user’s device (e.g., for device fingerprinting) within the meaning of the TDDDG. Consent may be revoked at any time.
DATA PROCESSING
We have entered into a data processing agreement (DPA) for the use of the aforementioned service. This is a contract required under data protection law that ensures the service provider processes our customers’ personal data only in accordance with our instructions and in compliance with the GDPR.
3. General Information and Mandatory Disclosures
DATA PROTECTION
The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with statutory data protection regulations as well as this Privacy Policy.
When you use this website, various types of personal data are collected. Personal data is data that can be used to personally identify you. This privacy policy explains what data we collect and how we use it. It also explains how and for what purpose this is done.
Please note that data transmission over the Internet (e.g., when communicating via email) may be subject to security vulnerabilities. It is not possible to completely protect data from access by third parties.
NOTICE REGARDING THE CONTROLLER
The controller responsible for data processing is:
Freude am Führen! GmbH
Cosimastr. 121
81925 Munich
Phone: +49 176 46032812
Email: info@dfreude-am-fuehren.net
The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data (e.g., names, email addresses, etc.).
STORAGE PERIOD
Unless a more specific storage period is stated within this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you submit a valid request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible grounds for storing your personal data (e.g., retention periods under tax or commercial law); in the latter case, deletion will occur once these grounds no longer apply.
GENERAL INFORMATION ON THE LEGAL BASIS FOR DATA PROCESSING
If you have consented to data processing, we process your personal data on the basis of Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR, provided that special categories of data are processed in accordance with Article 9(1) of the GDPR. In the event of explicit consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Article 49(1)(a) of the GDPR. If you have consented to the storage of cookies or to access to information on your device (e.g., via device fingerprinting), data processing is additionally carried out on the basis of Section 25(1) TDDDG. Consent may be revoked at any time. If your data is necessary for the performance of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Article 6(1)(b) of the GDPR. Furthermore, we process your data if it is necessary to comply with a legal obligation on the basis of Article 6(1)(c) of the GDPR. Data processing may also be carried out on the basis of our legitimate interest pursuant to Article 6(1)(f) of the GDPR. Information regarding the specific legal bases applicable in each individual case is provided in the following sections of this Privacy Policy.
RECIPIENTS OF PERSONAL DATA
As part of our business activities, we collaborate with various external parties. In some cases, this requires the transfer of personal data to these external parties. We only disclose personal data to external parties if this is necessary for the performance of a contract, if we are legally obligated to do so (e.g., disclosure of data to tax authorities), if we have a legitimate interest pursuant to Article 6(1)(f) of the GDPR in the disclosure, or if another legal basis permits the disclosure of data. When using data processors, we only transfer our customers’ personal data on the basis of a valid data processing agreement. In the case of joint processing, a joint processing agreement is concluded.
WITHDRAWAL OF YOUR CONSENT TO DATA PROCESSING
Many data processing operations are only possible with your explicit consent. You may withdraw consent that has already been given at any time. The lawfulness of the data processing carried out prior to the withdrawal remains unaffected by the withdrawal.
RIGHT TO OBJECT TO DATA COLLECTION IN SPECIFIC CASES AND TO DIRECT MARKETING (ART. 21 GDPR)
IF DATA PROCESSING IS BASED ON ART. 6(1)(e) E OR F OF THE GDPR, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. YOU CAN FIND THE SPECIFIC LEGAL BASIS ON WHICH PROCESSING IS BASED IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA, UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR THE PROCESSING IS NECESSARY FOR THE ESTABLISHMENT, exercise, or defense of legal claims (objection pursuant to Art. 21(1) GDPR).
IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING, INSOFAR AS IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION PURSUANT TO ART. 21(2) GDPR).
RIGHT TO LODGE A COMPLAINT WITH THE COMPETENT SUPERVISORY AUTHORITY
In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work, or the place of the alleged violation. This right to lodge a complaint is without prejudice to any other administrative or judicial remedies.
RIGHT TO DATA PORTABILITY
You have the right to have data that we process automatically based on your consent or in fulfillment of a contract provided to you or to a third party in a commonly used, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done to the extent that it is technically feasible.
ACCESS, CORRECTION, AND DELETION
Within the scope of applicable legal provisions, you have the right at any time to receive, free of charge, information about your stored personal data, its origin and recipients, and the purpose of data processing, as well as, where applicable, the right to have this data corrected or deleted. You may contact us at any time regarding this matter or any other questions about personal data.
RIGHT TO RESTRICTION OF PROCESSING
You have the right to request the restriction of the processing of your personal data. You may contact us at any time regarding this matter. The right to restriction of processing applies in the following cases:
- If you dispute the accuracy of your personal data stored with us, we generally require time to verify this. For the duration of the verification, you have the right to request the restriction of the processing of your personal data.
- If the processing of your personal data was or is unlawful, you may request the restriction of data processing instead of erasure.
- If we no longer need your personal data, but you need it to exercise, defend, or assert legal claims, you have the right to request the restriction of the processing of your personal data instead of erasure.
- If you have lodged an objection pursuant to Article 21(1) of the GDPR, a balancing of your interests against ours must be carried out. As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.
If you have restricted the processing of your personal data, such data—apart from its storage—may only be processed with your consent or for the purpose of asserting, exercising, or defending legal claims, or to protect the rights of another natural or legal person, or for reasons of an important public interest of the European Union or a Member State.
SSL OR TLS ENCRYPTION
This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock icon in your browser bar.
When SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
OBJECTION TO ADVERTISING E-MAILS
We hereby object to the use of contact data published in accordance with the legal notice requirement for the transmission of unsolicited advertising and informational materials. The operators of this website expressly reserve the right to take legal action in the event of the unsolicited transmission of advertising information, such as via spam e-mails.
4. Data Collection on This Website
COOKIES
Our website uses so-called “cookies.” Cookies are small data packets and do not cause any damage to your device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (permanent cookies). Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or your web browser deletes them automatically.
Cookies may originate from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain third-party services within websites (e.g., cookies for processing payment services).
Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g., the shopping cart function or the display of videos). Other cookies may be used to analyze user behavior or for advertising purposes.
Cookies that are necessary for the execution of the electronic communication process, for the provision of certain functions you have requested (e.g., for the shopping cart function), or for the optimization of the website (e.g., cookies for measuring web traffic) (necessary cookies) are stored on the basis of Art. 6(1)(f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies to ensure the technically error-free and optimized provision of its services. If consent to the storage of cookies and comparable recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Art. 6(1)(a) GDPR and § 25(1) TDDDG); consent may be revoked at any time.
You can configure your browser to notify you when cookies are set and to allow cookies only on a case-by-case basis, to exclude the acceptance of cookies for specific cases or generally, and to enable the automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website.
You can find out which cookies and services are used on this website in this privacy policy.
SERVER LOG FILES
The website provider automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These include:
- Browser type and browser version
- Operating system used
- Referrer URL
- Hostname of the accessing computer
- Time of the server request
- IP address
This data is not combined with other data sources.
The collection of this data is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website—for this purpose, the server log files must be collected.
INQUIRIES VIA EMAIL, TELEPHONE, OR FAX
If you contact us via email, telephone, or fax, your inquiry, including all resulting personal data (name, inquiry), will be stored and processed by us for the purpose of handling your request. We will not disclose this data without your consent.
The processing of this data is based on Article 6(1)(b) of the GDPR, provided that your inquiry is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective handling of inquiries directed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR) if such consent was requested; consent may be revoked at any time.
The data you send to us via contact requests will remain with us until you request its deletion, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory legal provisions—in particular statutory retention periods—remain unaffected.
5. Plugins and Tools
GOOGLE FONTS (LOCAL HOSTING)
This site uses so-called Google Fonts, provided by Google, to ensure consistent font display. The Google Fonts are installed locally. No connection to Google’s servers is established in this process.
For more information about Google Fonts, visit https://developers.google.com/fonts/faq and Google’s Privacy Policy: https://policies.google.com/privacy?hl=de.
FONT AWESOME (LOCAL HOSTING)
This site uses Font Awesome to ensure consistent font display. Font Awesome is installed locally. No connection to servers operated by Fonticons, Inc. is established.
Further information about Font Awesome can be found in the Font Awesome privacy policy at: https://fontawesome.com/privacy.
6. Coaching and Consulting Services
DATA PROCESSING IN BUSINESS ACTIVITIES
As part of our coaching, consulting, and training services, we process the following personal data:
- Contact information (name, email address, phone number)
- Company information and contact persons
- Communication content from consulting and coaching sessions
- Results of personality tests, if applicable (upon explicit request)
- Contractual agreements and offer data
Legal basis
Art. 6(1)(b) GDPR (performance of a contract and pre-contractual measures)
Retention period
Personal data is stored exclusively for as long as necessary to fulfill the contract, conduct the coaching, and comply with legal requirements. After this period, they are deleted. Upon your express request, your coaching data will be deleted upon completion of the coaching, provided there are no legal or contractual retention obligations (e.g., under the German Fiscal Code). If stored on data carriers, we ensure their protection, data protection-compliant destruction, and confirmation of deletion upon request.
CONFIDENTIALITY
All information regarding trade and business secrets is treated as strictly confidential. Disclosure to third parties will only occur with your express consent or to the extent required by law.
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Contact for data protection inquiries:
Email: info@freude-am-fuehren.net
Phone: +49 176 46032812